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Blog
Monday, 06 July 2015 13:58
Ambush Marketing and the Pan Am/Parapan Am GamesWritten by Teresa Scassa
The Pan Am/Parapan Am Games are set to open in Toronto on July 10, 2015. As with any other major sporting event, these Games raise the possibility of ambush marketing – a form of marketing activity designed to take advantage of public interest in a high profile event. Major event organizers (including the International Olympic Committee, FIFA, and others) see ambush marketing as a threat to their ability to obtain top dollar for lucrative sponsorship…
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Thursday, 25 June 2015 12:37
For Better or for Worse: Recent PIPEDA AmendmentsWritten by Teresa Scassa
Bill S-4, the Digital Privacy Act has received royal assent and is now law. This bill amends Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). PIPEDA, Canada’s private sector data protection statute has been badly in need of updating for some time now. Although it only came into being in 2001, the technologies impacting personal information and the growing private sector thirst for such data have changed dramatically, rapidly outstripping the effectiveness of the…
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Electronic Commerce and Internet Law in Canada, 2nd EditionPublished in 2012 by CCH Canadian Ltd.
Intellectual Property for the 21st CenturyIntellectual Property Law for the 21st Century: Interdisciplinary Approaches
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