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Ambush Marketing
A new paper, co-authored with Dana Ellis and Benoit Séguin, and forthcoming soon will be exploring some of the consequences of converting ambush marketing from a business problem to a legal issue. This is the case in those jurisdictions which have enacted laws to curtail ambush marketing. This is an exciting new direction for my research in this area, and I hope to build upon it.
Published in
Ambush Marketing
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Electronic Commerce and Internet Law in Canada, 2nd EditionPublished in 2012 by CCH Canadian Ltd.
Intellectual Property for the 21st CenturyIntellectual Property Law for the 21st Century: Interdisciplinary Approaches
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